Jaya TV prepares for a ‘complete makeover’

The market is abuzz with the news that you have acquired yet-to-be-released Rajinikanth starrer Kochadaiyaan. What are the other movies you have acquired?

We have acquired about 15 movies in the recent past. Among them, 10 movies are still under production while 5 movies have been released in the recent past. I can’t reveal the names of the movies but we are in the process of acquiring more movies.

Movies are a good source for attracting eyeballs which in turn drives GRPs. Movies will also help us in driving the channel’s GRPs.

Can you please throw some light on the tie up with Aidem?

Aidem will now market our group’s channels outside Tamil Nadu. Before this, we had one representative each in cities like Mumbai, Delhi, Bangalore and Kolkata. And it was difficult to reach out to the clients with one person.  Now with Aidem on board, we hope to reach out to more clients.

This is a strategic decision which will widen our market and help us to reach out to more and more clients.

We hear that Jaya TV is headed for a makeover. What are the changes planned for Jaya TV and other group channels?

The channel will go for complete makeover. Starting from second week of August, the flagship channel Jaya TV will don a new look.  Except for some mega serials, we are phasing out most the shows by introducing fresh shows. We will be also introducing some big ticket game shows. There will be a game show that is unique and will stand out. 

Once we have completed the revamping Jaya TV, we will start giving a makeover to other channels like Jaya Max, Jaya News and Jaya Movies.

As far Jaya News is concerned, we will have talk shows and more and more infotainment-oriented programmes.

Everything will change except for the logo of the channels.