Robert Sawatzky
Mar 15, 2024

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.

Haymarket's Atifa Silk & Martin Sorrell

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

13 hours ago

Synthetic data: Empowering marketing growth in the ...

Sumit Virmani, chief marketing officer at Infosys, outlines how marketers are already utilising synthetic data to drive growth and prepare for a brighter future in a privacy first world.

15 hours ago

Four PR lessons from the Kendrick Lamar—Drake beef

Communicators can learn something from how the two rap stars addressed accusations against them.

15 hours ago

Dream11's Vikrant Mudaliar on why India could lead ...

The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.

16 hours ago

Over 50% of retention marketers are integral to ...

The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.