Campaign roundup: Week of 10 March

Appy Fizz onboards Vicky Kaushal as brand ambassador

Appy Fizz has appointed Bollywood actor Vicky Kaushal as its new brand ambassador, launching a fresh campaign titled 'The One, The Only.' The campaign aims to highlight the beverage's bold and distinct identity, reflecting Kaushal's charismatic and unique persona. The new TVC, created by &Walsh, is set in a high-stakes casino where Kaushal’s style and risk-taking attitude take centre stage, echoing the boldness of Appy Fizz.

The campaign is designed to strengthen the brand’s presence across TV, digital, and social media platforms. Appy Fizz, which pioneered the fruit-flavoured sparkling drink category in India, continues to dominate with over 90% market share and a presence in over twenty lakh outlets nationwide. Kaushal joins an impressive list of brand ambassadors, including Alia Bhatt and Varun Dhawan. The collaboration aims to enhance Appy Fizz's connection with a younger, style-conscious audience. 

SW Network launches iRush Days on Flipkart with exclusive deals

SW Network has partnered with Flipkart to launch iRush Days, a sale offering exclusive smartphone deals, including significant discounts on Apple products. The campaign features strategic print and outdoor advertisements designed to create excitement and drive consumer engagement. 

A front-page advertisement in a major national newspaper, with the tagline “Even if you didn’t get a good appraisal, we got you,” captured attention by resonating with consumers' emotions. Outdoor billboards used a visual metaphor of an apple to showcase the value of iRush Days deals. 

The campaign aims to enhance Flipkart's brand visibility and promote its limited-time smartphone deals. SW Network’s impact-driven approach in developing the campaign helped cut through the clutter and effectively communicate the value proposition to consumers.

PhonePe offers exclusive discounts for women’s insurance

PhonePe has launched the 'Insuring HEROES' campaign, offering up to 30% off on Term Life and Health Insurance plans for women on the PhonePe app. Available until March 9, 2025, the promotion aims to enhance financial security and long-term stability for women.

The campaign offers up to 15% off on health plans and up to 30% off on term life insurance. Through this initiative, PhonePe seeks to provide women with accessible, tailored insurance solutions, ensuring they are equipped for a secure future. Users can avail of these offers by selecting the 'Insuring HEROES' section on the app and following the steps to find suitable plans.

The campaign highlights PhonePe’s commitment to supporting women’s financial well-being through accessible insurance options.

Kohler launches new brand film on luxury showers

Kohler has unveiled a new brand film focused on its performance showering range, highlighting luxury, innovation, and personalisation. The film showcases a high-powered female CEO who, after a demanding day of corporate challenges, seeks renewal through an immersive Kohler shower experience.

The film underlines Kohler’s vision of transforming everyday shower routines into moments of rejuvenation. Featuring products like the Anthem + Digital Valve System and the Statement Showering Collection, the film demonstrates Kohler’s ability to offer precise control, personalised settings, and premium design.

Kohler also introduces the Radiance Shoulder Shower, a new product designed for women, offering enhanced comfort and a luxurious experience. The brand continues to push boundaries, redefining showering as a sensory and wellness experience.

Aqualogica launches ‘Feels So Light, Shields So Right’ campaign

Aqualogica has launched a new campaign for its Glow+ Dewy Sunscreen, aimed at providing effective sun protection in a lightweight formula. The campaign features a personified Mr. Sun, who tries to intimidate beachgoers, only to be outsmarted by a confident Gen Z woman using sunscreen.

The product, which offers SPF 50 protection, is highlighted as lightweight yet powerful, making it ideal for modern consumers who seek effective sun care without feeling weighed down. Aqualogica positions the sunscreen as a must-have for those looking for effortless, everyday sun protection, reinforcing the brand’s commitment to easy and effective skincare solutions.