Moves and Wins: Week of 14 July

Famous Innovations wins creative mandate for Nilkamal Sleep

Famous Innovations has been appointed the creative agency on record for Nilkamal Sleep, the mattress division of Indian furniture company Nilkamal. The agency won the mandate after a multi-agency pitch and will handle brand positioning, campaign planning, visual identity, and content development across digital and traditional media. Nilkamal Sleep plans to reposition itself as a lifestyle-focused brand within India’s growing sleep economy. The first integrated campaign is expected to launch later this year, targeting urban consumers and evolving sleep habits across digital, retail, and offline channels.

‘Z’ launches ‘zee writers room’ to discover India’s next generation of screenwriters

Zee Entertainment Enterprises Ltd. has launched the ‘Zee writers room’, a nationwide initiative aimed at identifying and grooming emerging screenwriting talent. Aligned with the brand’s philosophy ‘Yours Truly, Z’, the programme seeks to discover 100 promising writers from across India through a multi-phase process including tests, evaluations, and interviews. Targeting both formally trained and self-taught storytellers, the initiative will cover 80 cities and invite entries in seven Indian languages. Selected writers will be mentored by industry experts and work across Zee’s TV, OTT, and film platforms. Announced through a brand film and extensive on-air, digital, and on-ground promotions, the Zee Writers Room aims to build a pan-India community of storytellers capable of delivering structured, impactful narratives for the evolving entertainment landscape.
 

Wrap2earn names Nitin Rastogi as national head to drive tech-led growth across OOH and BTL ecosystems

Wrap2Earn has appointed Nitin Rastogi as national head to lead its next phase of integrated expansion through BuzzOmni, its full-funnel media arm. Bringing over two decades of experience in brand marketing, media strategy, and client leadership, Rastogi is set to drive innovation across out-of-home (OOH), below-the-line (BTL), and transit media. With a track record of 110+ industry awards, his appointment signals Wrap2Earn’s intent to scale its tech-powered, insight-led solutions. Having branded over 1.5 lakh cabs across 45+ cities and executed 500+ campaigns, Wrap2Earn is now strengthening its integrated offerings across airports, cinemas, retail, television, and billboards. Rastogi’s leadership will focus on building measurable, connected ecosystems for brands in an increasingly performance-oriented media landscape.

Subhankar Sen appointed director (marketing) at Bharat Petroleum Corporation Limited

Bharat Petroleum Corporation Limited (BPCL) has announced the appointment of Subhankar Sen as its new director (marketing). A BPCL veteran with over 30 years of experience, Sen has led several strategic initiatives across retail, lubricants, and digital engagement. As business head – retail (West), he spearheaded the revamp of BPCL’s fuel stations and introduced the BeCafe concept. In the lubricants segment, he expanded the MAK brand to global markets and launched the MAK Lubricants Solutions programme. Sen also contributed to the creation of consumer platforms like Pure for Sure, PetroBonus, and UFill, and led EV infrastructure initiatives such as eDrive and Doorstep Diesel Delivery. His appointment aligns with BPCL’s focus on digital innovation, sustainability, and consumer-centric growth.

Icubeswire appoints Shashank B. V. as business director, south to strengthen influencer content sales

iCubesWire has appointed Shashank B. V. as business director, sales (south), to lead content sales for influencer marketing across South India. With over two decades of experience in digital sales and branded content, Shashank returns to iCubesWire—having previously served as group head, south—to spearhead creator-led, performance-oriented storytelling for regional markets. His past roles include leadership stints at Hungama Digital Services, Times Internet, and Tyroo Media. In his new role, he will focus on scaling content monetisation, native brand integrations, and community-first campaigns. Reporting to co-founder and chief business officer Nishant Sharma, Shashank’s appointment aligns with iCubesWire’s push towards hyperlocal influencer targeting and multilingual content strategies.

Digital Kong to lead social media for Shark Tank-funded prosthetics brand Fupro

Digital Kong has secured the social media and PR mandate for Fupro, a prosthetics brand that appeared on reality show Shark Tank India. The agency will manage content creation, digital storytelling, and community engagement across platforms for Fupro and its founders as the startup aims to broaden its digital footprint and highlight its mission to transform mobility.  

Knauf India names Gaunik Jeet Singh as head of marketing

Knauf India, a drywall and ceiling solutions company, has appointed Gaunik Jeet Singh as head of marketing. With over 19 years of experience across firms like Hero MotoCorp, AkzoNobel, and Airtel, he brings strategic marketing expertise and category leadership. An alumnus of the Indian School of Business, he will drive Knauf’s brand visibility and multi-channel marketing while aligning local messaging with global standards for the Indian building sector.

Project Worldwide announces leadership changes to drive South Asia growth

Project Worldwide has made two key appointments to accelerate its presence in India and South Asia. Rasheed Sait steps into the newly created role of chief growth officer for the region, following his successful tenure as GPJ India head. Meanwhile, Neha Lobo joins as managing director of GPJ India, bringing over 25 years of experience in brand and business development, including senior roles at IBM.