Radhika Joshi
Sep 25, 2009

Forget Campaign’s List, here’s the original A List

The august persona who held the first copy was at the receiving end of a barb from a certain do. I remember his visit to India; just prior to his introduction to the Ad Club members, he was behind the curtain, rubbing his shoes on his trouser legs and muttering how tough it was going to be to face these intelligent Indian advertising folk.So let me provoke a bit more. I can take an even bet, with a few exceptions, none of the readers of this august magazine will be able to place the people written about. Maybe we have no sense of our own history. Maybe we don’t care.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

The campaigns that cut through in 2025

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.

22 hours ago

Why we’re trading 17 opens tabs for one good ...

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

23 hours ago

In 2026, the honeymoon is officially over for ...

The era of the accountable, standardised ecosystem is beginning.

1 day ago

Gratitude List: What are indie agencies thankful ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.