Advertising
Ikea’s India play: Why online comes before the big store
The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.
APAC revenue dips for Edelman as global revenue slips back to under $1 billion
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
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Unlocking new creative frontiers for design agencies using AI
AI can help design agencies simultaneously test multiple creative directions, saving time and boosting efficiency, says the chief technology officer at Social Donut.
Coach’s AI-powered handbags take a swing at a fashion revolution
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
WPP shares slump as revenue declines and headcount drops by 6000
The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.
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Consumer bodies appeal for opinion trading ban
Consumer advocacy groups urge regulators to ban opinion trading platforms for luring consumers into gambling through deceptive ads.
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Time to tune in: Why digital audio must be in your media mix this year
Often underrated, digital audio provides brand marketers with a powerful way to connect with audiences, says Pocket FM's vice president of branding and communications, in this myth-buster.
BBC launches review of $76 million media planning and buying account
Incumbent Havas Media Network has handled the account ever since 2015.
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Portfolio Evenings: Breaking bias, building talent
These events aren’t just about showcasing creativity—they’re shaping a more diverse future. By nurturing young talent, the ad industry can finally close its gender gap.
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Spikes Asia announces Innovation Spikes 2025 shortlist
This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
Why more celebrities are taking the creative reins at luxury brands
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
A marketer at the Maha Kumbh: Faith, footfall, and brand lessons from Earth’s grandest gathering
Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.
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Connekkt Media acquires Hollywood's Mob Scene
The acquisition is expected to help the Indian media and entertainment company to expand its business footprint globally, marking its entry into the American markets.
Dhoni’s chill versus CarryMinati’s chaos—Cleartrip finds your vibe
Its latest ad uses the cricketer and YouTuber’s playful contrast to showcase its Explore Hotels by Vibe feature—because travel is all about the right mood.
APAC ad spend growth pegged at 5.8%, buoyed by SEA
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
‘Nice little advertising business you got there. Be a shame if something happened to it’
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
Chal Meri Luna 2.0: Nostalgia gets an electric upgrade
Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.
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Shemaroo’s blockchain bet: From passive viewers to active participants
By leveraging PWR Chain, the media company is tackling piracy, enhancing engagement, and unlocking new revenue models through blockchain-powered transparency.
Campaign roundup: Week of 24 Feb
The latest ad films and campaigns from brands like Mamaearth, Society Tea, Surya Roshni, Sunfeast Dark Fantasy, Gap, Myntra, Honasa Consumer, Arvind Ltd, Ballantine’s, Optimum Nutrition, Tata Tea, MedGenome, Redcliffe Labs, Asian Paints, ITC Bingo! Tedhe Medhe, boAt, Plum BodyLovin’, Ludic, LoveChild Masaba, MasterChow, ACKO Insurance. Absolut, Oben Electric, and more, in our weekly roundup.
Moves and wins roundup: Week of 24 Feb
Our weekly roundup of the latest appointments and account wins news from MagicCircle Communications, Upload Digital, Adgebra, Crayons Advertising, 1 Play Group, Titan, Initium, Rose Audio Visuals, Hashtag Orange, Sam & Andy, Firebolt, Zouk, PR Professionals, NP Digital India, Brand Talkeez, and many more.
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