Advertising
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Advertisers, it’s time to face facts. Because truth matters
Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Dileep’s redemption: Spotlight on India’s unsung coaches
Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.
The CMO’s MO: Lupin’s Sourabh Agrawal believes that creativity thrives beyond big budgets
The pharma firm’s senior VP says Gen AI levels the field, making smart deployment of innovative ideas the key to success.
Josy Paul to lead SDG Lions Jury at Cannes 2025
The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development Goals (SDG) Lions category at the Cannes festival.
Dentsu India's media practice targets double-digit growth in 2025
The Japanese agency network added 80 brands; posted 10% billing growth in 2024.
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
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India’s brew boom: How coffee brands are winning over young consumers
Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha audiences.
Campaign roundup: Week of 20 Jan
The latest ad films and campaigns from brands like Zeno, Fujifilm, TATA AIA, DIor, Niva Bupa, Knauf India, ZOFF Foods, Kalyan Jewellers, Xiaomi India, flourish, Shangri-La Eros, National Poker Series India, Myntra beauty JK Lakshmi Cement Zupee , realme ,Window Magic like and more, in our weekly roundup.
Annapurna Studios elevates Indian filmmaking with Dolby-certified facility
The new postproduction hub redefines cinematic standards, offering select advertising collaborations with a focus on high-budget, innovative campaigns.
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India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary
He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.
Moves and wins roundup: Week of 20 Jan
Our weekly roundup of the latest appointments and account wins from Schbang, Frido, Tata mutual fund, X, OMD India, IndiGo and many more.
From football fields to viral feats: Humaira Mahat’s influencer marketing playbook
CREATIVE SPARKS: Madison World’s influencer marketing manager shares how creativity, timing, and connection drive her success in influencer marketing campaigns.
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Samsung’s holographic show lights up London’s skyline
The company teases Galaxy Unpacked 2025 with stunning AI-powered holograms, turning the city into a futuristic spectacle of innovation.
WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.
AiVANTA, UnScript to offer AI-based video solutions to brands
The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.
Why is PVMA missing ‘U’?
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.
WPP’s back-to-office push: Is India’s adland ready for reset?
SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?
Zing’s ad takes AI dependency to Mars and back
A futuristic tale challenges Gen Z to rethink their reliance on AI and embrace independence, with a playful yet cautionary lens.
Wondrlab expands tech portfolio with BigStep acquisition
The martech’s seventh acquisition is aimed at bolstering its tech offerings, adding BigStep's expertise in AI, cloud, and digital transformation solutions.
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