Advertising
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Amex Ads is the latest player in commerce media
With ad spend set to explode in the sector, the payments brand launched its media network this week.
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Dove urges society to change the way it compliments young girls
The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.
McDonald’s India walks the line between value and novelty
Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.
Azorte turns ‘mid’ into momentum
The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.
Portfolio Night 2025 powers up India’s next-gen
The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA India, recently hosted the fourth edition of Portfolio Night 2025.
IPA warns of 'death spiral' as marketers prioritise ROI over budget
Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.
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Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
Meta’s next ad frontier: AI meets creators
From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.
Zepto’s mithai wars turns festive fandom into full-blown election fever
The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.
Truecaller pitches AI edge in precision marketing race
With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.
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Strategy at a crossroads: WARC report reveals the discipline’s identity crisis
The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising client demand.
Vivo’s Diwali ad reminds India what home feels like
Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.
Moves and wins: Week of 6 October
Our weekly roundup of the latest appointments and account wins from EssenceMediacom, FCB India, S4 Capital, PHD India, Bridgers, Rodim India, Adgcraft, The Marcom Avenue, and many more.
Campaign roundup: Week of 6 October
The latest ad films and campaigns from brands like Himalaya, A|X Armani Exchange, Lotus Herbals, Oppo, CRIF India, Royal Stag, Kindlife, McDowell’s Soda, Xiaomi, boAt, Pepperfry, Coca-Cola, Libas, Bank of Maharashtra, HSBC, JGP Jewellers, Experience Abu Dhabi, Fanta, Zoya, Miraggio, Tirupati Oils, Flipkart, Men of Platinum, CottonKing, Lal, Dabur Red, and more, in our weekly roundup.
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Hilton’s 20-year McLaren play turns fandom into loyalty
At Singapore’s Grand Prix, the hospitality major marked two decades with racing company — using activations, drivers and loyalty perks to tie hospitality to fandom.
Grey’s global CEO Laura Maness departs
The role will not be replaced. Maness announced her exit at a town hall in New York.
Haleon splits global creative account with WPP and Publicis Groupe
The review consolidates the business from three holding companies into two.
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Bayer consolidates $752m media and creative accounts with IPG
EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.
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Consumer health giant Kenvue begins global agency review
The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.
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