Warc Awards for Asian Strategy 2021: Ten shortlists from India

The shortlists for the 11th edition of the Warc Awards for Asian Strategy have been announced. 

 

India has received 10 of the 20 shortlists. 

 

Ogilvy, The Womb and Wunderman Thompson have two each.

 

Ogilvy's shortlists come for Cadbury Celebrations' 'Not just a Cadbury ad' and Dove's 'Stop the beauty test'. The Cadbury work also has been credited to Wavemaker. 

 

The Womb's shortlists are for Rio Pads' 'India! Periods are red, not blue' and Mahindra Thar's 'An auction that built price premium'. 

 

Wunderman Thompson's shortlists are for work done for Pepsico - 'Heartwork - an ode to unsung heroes' for Lay's and '#PepsiSaveOurRestaurants'. Pepsi's '#SaveOurRestaurants' also has Mindshare India credited as an entrant. 

 

BBDO India (Share the load - Ariel), Grey India (Barber Suraksha Programme - Gillette), MullenLowe Lintas Group India (Use any soap - Lifebuoy) and McCann Worldgroup India (Health insurance for the healthy - ManipalCigna Health Insurance) are also in the running for an award.

 

Winners will be announced on 26 October.