Adam Ferrier
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Advertising
2 days ago
Did the strategic planner just kill the advertising ...
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
Advertising
Aug 18, 2015
Unobvious Observations: Motivation is overrated
Briefs all too often focus on building motivation, something that's frequently unnecessary or impossible, writes Adam Ferrier. But if they're not focusing on creating desire, what should marketers and their agencies be paying attention to?
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