Amisha Gulati

Experiential marketing cuts through ad fatigue to captivate consumers
Opinion
Nov 15, 2024
Amisha Gulati

Experiential marketing cuts through ad fatigue to ...

Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Agency of the Year 2024 winners: South Asia

4 Agency of the Year 2024 winners: South Asia

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

7 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Weekend Fun: The Blue Film Festival

8 Weekend Fun: The Blue Film Festival

Ashish Bhushan joins Haymarket Media Group as country head in India

9 Ashish Bhushan joins Haymarket Media Group as country head in India

McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards

10 McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards