Anil Pandit

How to get beyond the first-party data frenzy
Opinion
Mar 05, 2024
Anil Pandit

How to get beyond the first-party data frenzy

While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines

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