Arjun Kolady

Opinion: Audio’s your chance to be the friend that shows up
Opinion
May 18, 2023
Arjun Kolady

Opinion: Audio’s your chance to be the friend that ...

The author explains how brands are using audio to reach highly engaged and receptive audiences in a more personal and relatable way

Opinion: All ears on you with the sound of your brand
Marketing
Jul 04, 2022
Arjun Kolady

Opinion: All ears on you with the sound of your brand

The author shares how audio is an important factor in the marketing mix through relevant contextualisation

Opinion: Is your brand talking where consumers are shopping?
Opinion
Nov 01, 2020
Arjun Kolady

Opinion: Is your brand talking where consumers are ...

The author looks at a new audience category and explains how marketers can target these consumers

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