Marketing
Under pressure: Can advertising and marketing ditch their stressful reputation?
Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and how companies can redefine success by prioritising employee well-being.
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
Campaign roundup: Week of 18 Nov
The latest ad films and campaigns in India from brands such as Faasos, Peter England, Pizza Hut, Hashtag Orange, Zivame, Tata Sampann, Metro Shoes, KFC, Aditya Birla Housing Finance Limited, Jaro Education, MediBuddy, ILEM Japan, Manforce Condoms, BlueStone, Wahter, Freedom oil, Harvest Gold, Hindware, Colgate and more, in our weekly roundup.
Moves and wins roundup: Week of 18 Nov
Our weekly news roundup includes the latest appointments and account wins from TBWA, Moloco, Havas Creative India, Procam International, Art-E, Crayons Advertising, RMSI, SuperYou and more.
MediaSense buys R3 as it eyes global client opportunities in creative
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Moves and wins roundup: Week of 11 Nov
Our weekly news roundup includes the latest appointments and account wins from Whiteland Corporation, Remidio, Enormous, ThinkROI, Grand Hyatt Mumbai, VMO, LS Digital, Dot Media, Gozoop, VUI Live, Hashtag Orange, SIPP, 88 Pictures, National Rifle Association of India (NRAI), FCB Ulka, Think Design, Spicetree, greytHR, Arré Studio, Madison Loop, and more.
Campaign roundup: Week of 11 Nov
The latest ad films and campaigns in India from brands such as Vasant Masala, Supra Pens, Hyundai Motor India Limited (HMIL), Aditya Birla Sun Life, Orchids International School, CARS24, Gritzo, The Moms Co, Nickelodeon, Stable Money, Venus Productions, Haisha Paints, Ugaoo, McCoy Mart, Godrej Locks, Go Cheese, Kiara Powar, House of Hiranandani, Nobero, Police, NoBroker, HSBC Mutual Fund, ThunderPlus, Myntra Beauty, Swiss Beauty, Eloelo, Emcure Pharmaceuticals, Nibav Home Lifts, CoinDCX, and more in our weekly news roundup.
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Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as India Gate Basmati Rice, Choice Equity Broking, Crompton Greaves Consumer Electricals, Campus Activewear, Maruti Suzuki Dzire, Finolex Pipes, Goibibo, Dabur Honey, Sony Sports, Quess Corp, Merino Laminates, Gemini Edibles, INDmoney, Mentos, Nat Habit, Bharat Matrimony, Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
Moves and wins roundup: Week of 4 Nov
Our weekly news roundup includes the latest appointments and account-wins from Brandcom PR, Clarity Communication, NXTDIGITAL, AnyMind Group, Goldmine Advertising, 8Bit Creatives, ThinkROI, Promodome Communications, Brand Street Integrated, Anant Arora, Indranil Blah, Mana Projects, Rediffusion, Makani Creatives, Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.
Personal branding for C-suite: Why creative agencies do it best
The CEO and founder of Savy Click and Jaipur Unfolded maintains that agencies excel at crafting executive brands that boost business credibility, drive growth, and manage risks in the public spotlight.
Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024
Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.
Controversial new Meta tool optimises campaign performance without notifying advertisers
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
The CMO's MO: Kimmy Babbar is turning gears to market manufacturing in a digital world
The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages for both D2C and B2B consumers in digital spaces.
Purpose-driven marketing: Brands’ secret sauce for loyalty and impact
Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.
Campaign roundup: Week of 28 Oct
The latest ad films and campaigns in India from brands such as Jindal Steel, V-Marc, Dollar Industries, Ideal Insurance, METRO Shoes, Zydus Lifesciences, WhatsApp, TVS Raider, Steadfast Nutrition, Sellers Collective, Hettich, Muthoot FinCorp, and more in our weekly news roundup.
Moves and wins roundup: Week of 28 Oct
Our weekly news roundup includes the latest appointments and account-wins from ABC Studios, KlugKlug, Actimedia PR, C21Media, Rediffusion, and more.
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Indian consumer sentiment surges amid festive optimism and economic rebound
It surged by 4.3 points in October, lifting it to the top spot globally, as festive cheer and steady monsoons fuel confidence across sectors.
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