Marketing
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Musk’s X battles India in court while advertisers continue to play hardball
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
Apple and Google’s RCS deal: A messaging shake-up for marketers?
SOUNDING BOARD: As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on messaging platforms in India.
Challenging gender stereotypes through powerful PR storytelling
It's time to eliminate barriers and shift gender narratives through authentic PR campaigns, says Key Communications's founder and director.
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
CCI raids raise questions on advertising ethics in India
The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
Unilever uses digital twins to accelerate content creation
Unilever slashes product shoot costs by 50% using AI-powered "digital twins," freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia GTC 2025 conference.
Adobe unveils AI-powered brand concierge, agent orchestrator
Releases ten AI agents purpose-built on AEP Agent Orchestrator, to help marketing and creative teams to drive personalisation at scale.
Omnicom and IPG shareholders approve takeover in key ‘milestone’
US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.
Mark Read: 'AI will unlock adland's productivity challenge'
AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.
Ads everywhere, impact nowhere? Navigating the new media maze
With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they balance scale, quality, and relevance?
Adland under scrutiny: CCI raids top agencies over alleged price-fixing
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
Goafest 2025 returns to Goa with ‘Ignite’ in the spotlight
Featuring the ABBY Awards with new categories, this year’s edition will offer a fresh immersive ‘Goafest Village’ experience.
ZMCL, IDPL launch influencer marketing platform
Named Zeefluence, the platform to connect brands with right influencers and provide amplification across Zee Media’s network.
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Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.
Former Dentsu APAC heads launch regional B2B marketing agency
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.
AI’s gender gap: The blind spot in media innovation
Without diverse teams, AI risks reinforcing stereotypes in advertising. Can the industry afford to ignore half the talent pool?
Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Campaign roundup: Week of 17 March
The latest ad films and campaigns from brands like Big Cricket League, Britannia Treat, Sheba, My11Circle, Oppo India, Dabur India, Asian Paints, Wonderla Holidays, TrueBalance, Flipkart, Freedom Healthy Cooking Oils, Good Home, WOW Skin Science, La Pink, Manipal Academy of Higher Education (MAHE), Atlys, EMotorad, ADbhoot, Avanse Financial Services (AFS), Boldfit, Vivo, Kenstar, Unilever, Himalaya Wellness, and more, in our weekly roundup.
Moves and wins roundup: Week of 17 March
Our weekly roundup of the latest appointments and account wins news from Bumble, Authentic Brands Group , Brandwidth Mediaè, ElleQuinn, PR Pundit Havas Red, Brand Concepts, Hindustan Coca-Cola Beverages, Grapes Worldwide, The PR Stop, The Trade Desk, Gamerji, MagicCircle, Times Music, HiveMinds, Hashtag Orange, BBH India, JioStar, Salt Brand Solutions, Montreux Festival 2025, Trailytics, Gucci, and many more.
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