Marketing
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Amex Ads is the latest player in commerce media
With ad spend set to explode in the sector, the payments brand launched its media network this week.
AWNY announces first global creator economy network
The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.
Domino’s bakes craveability into its first brand refresh in 13 years
With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.
M+C Saatchi buys women’s sports agency
M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.
Meta’s next ad frontier: AI meets creators
From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.
Truecaller pitches AI edge in precision marketing race
With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.
Moves and wins: Week of 6 October
Our weekly roundup of the latest appointments and account wins from EssenceMediacom, FCB India, S4 Capital, PHD India, Bridgers, Rodim India, Adgcraft, The Marcom Avenue, and many more.
Campaign roundup: Week of 6 October
The latest ad films and campaigns from brands like Himalaya, A|X Armani Exchange, Lotus Herbals, Oppo, CRIF India, Royal Stag, Kindlife, McDowell’s Soda, Xiaomi, boAt, Pepperfry, Coca-Cola, Libas, Bank of Maharashtra, HSBC, JGP Jewellers, Experience Abu Dhabi, Fanta, Zoya, Miraggio, Tirupati Oils, Flipkart, Men of Platinum, CottonKing, Lal, Dabur Red, and more, in our weekly roundup.
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Hilton’s 20-year McLaren play turns fandom into loyalty
At Singapore’s Grand Prix, the hospitality major marked two decades with racing company — using activations, drivers and loyalty perks to tie hospitality to fandom.
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Spotify expands access to its ad inventory with Amazon and Yahoo
Streamer confirms rollout following its upfronts earlier this year.
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Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.
Join the beat: World Heart Day 2025
A look at how brands like Narayana Health, and more, are celebrating World Heart Day through their campaigns.
Campaign roundup: Week of 29 September
The latest ad films and campaigns from brands like Fixderma, Adglobal360, Kraus Jean, PASG, Zuno General Insurance, and more, in our weekly roundup.
Moves and wins: Week of 29 September
Our weekly roundup of the latest appointments and account wins from S4 Capital, Indian Broadcasting & Digital Foundation, PASG, VDO.AI, and many more.
Celebrating the spirit of Durga Puja through stories and style
A look at how brands like DS Group, ITC Aashirvaad, Tata CLiQ, Aldo, ITC Sunrise Spices, Xiaomi India, Shyam Metalics Foundation, Redbus, Parle-G, Tata Tea Gold, Kalyan Jewellers and Shoppers Stop are celebrating Durga Puja through their campaigns.
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Aiming to bridge India’s healthcare engagement gap, Tribes and Medulla launch Capsule
The healthcare-first experiential agency promises compliance-led campaigns that balance scientific rigour with scale.
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Meta links AI video with India’s festive shopping surge
As Meta rolls out Vibes and its Digital Utsav playbook, the company positions AI tools at the heart of India’s festive commerce.
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Celebrity brand power rises, but endorsements lose momentum
Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.
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Content demand in India surges, forcing marketers to rethink workflows
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
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GST 2.0 and the festive economy: When policy meets consumer sentiment
For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.
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