Marketing
Indian singles prioritise compatibility over tradition: Study
Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.
50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale
As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.
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Unilever increases marketing spend by almost $1 billion
The FMCG giant's turnover rose to over $65 billion USD in 2024.
Love, unfiltered: Why Valentine’s Day campaigns need a reality check
Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of MyMuse.
Valentine's Day campaigns bring love, laughter, and the unexpected
From quirky disruptions to nostalgic mixtapes, brands in India celebrate Valentine’s Day 2025 with playful, daring, and endearing campaigns.
Localisation is key to Indian community’s creativity: Canva’s Cameron Adams
In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.
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JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
IPG predicts 1-2% revenue drop for 2025
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
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Blissclub’s Bitchcoin: Turning insults into marketing gold
With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.
Snap demos its fifth-generation see-through AR glasses, Spectacles, in India
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
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When influencer buzz turns brand risk: Lessons from the Ranveer Allahbadia fallout
The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.
Lodestar UM launches 'Full Colour Media' proposition for brands
Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.
Ventes Avenues, Trophée attempt to unlock $20.7 billion gaming commerce opportunity for brands
By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.
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GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues
The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.
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X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
V4B.ai, AI video content agency, debuts in India
It will offer multi-lingual, AI-powered audio-video-chatbot services replacing traditional text chatbots and FAQs.
Veefin Group invests in White Rivers Media
The duo plans to combine their strengths in martech and creative advertising and marketing to provide 360-degree advertising and marketing solutions to brands in India.
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Bata’s wedding ad puts guests in the spotlight—almost
The footwear company’s latest campaign celebrates wedding guests as the real stars—but without a dulha-dulhan in sight, does it miss the mark?
OMD Worldwide reinvents itself with 'We create what’s next' brand refresh
The agency reportedly secured $1.8 billion in net new business in 2024.
Standard Chartered picks up the tab for affluent Indians
By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.
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