Ashish Shah

Opinion: Dating apps shake hands with programmatic advertising
Opinion
Jan 28, 2019
Ashish Shah

Opinion: Dating apps shake hands with programmatic ...

The author explains how such apps provide a great avenue for the advertisers to access a different and niche audience segment

Opinion: Programmatic advertising - the India chapter
Digital
Aug 23, 2018
Ashish Shah

Opinion: Programmatic advertising - the India chapter

The author explains how programmatic advertising is all set to change the face of the advertising industry in India.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Zooming into the inner aspirations of target consumers

2 Zooming into the inner aspirations of target consumers

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

4 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

AI in digital ads: Silent partner, not sole pilot

5 AI in digital ads: Silent partner, not sole pilot

JSW Paints’ ‘Room of hope’ colours a better tomorrow

6 JSW Paints’ ‘Room of hope’ colours a better tomorrow

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

7 Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

Mahindra unveils visual identity for its new range of Born Electric Vehicles

8 Mahindra unveils visual identity for its new range of Born Electric Vehicles

Flipkart appoints 22feet Tribal Worldwide

9 Flipkart appoints 22feet Tribal Worldwide

The Rethink Company to handle VIP, Carlton’s creative mandate

10 The Rethink Company to handle VIP, Carlton’s creative mandate