Digital
75% of marketers report declining returns on social media ad spend
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
Whodunit by algorithm: Is AI the new auteur?
INSIDE THE AD: Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?
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Affle targets 900% growth by 2035 with AI-powered solutions for SMEs
The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).
Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India
Snehasis Bose takes on the role of group chief strategy officer for BBH India.
Franklin Templeton courts change—but will women and young investors commit?
With #ChangeTheSoch and ‘Date A Mutual Fund,’ the brand bets on social shifts and Gen Z’s investment mindset—will it pay off?
Publicis Groupe appoints global ECD
Matt Lever left his role as chief creative officer at BMB at the end of 2023.
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Will snooping clause in new IT Bill put WhatsApp on mute?
India’s proposed Income Tax Bill 2025 may force ad agencies to rethink WhatsApp workflows as privacy risks outpace convenience.
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Amagi launches AI-powered scheduler for content programming
The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.
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Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
Moves and wins roundup: Week of 07 April
Our weekly roundup of the latest appointments and account wins news from MWG India, Socxo, Vibhu Agarwal Group, SW Network, Jigsaw Brand Consultants, Weber Shandwick India, PHD India, The Mavericks India, Motorola Mobility India, Snitch, Moksha 360, Kuku FM, Penguin India, and many more.
Admattic’s India bet: Profits, people, and IPO prep
Performance marketer formalises India entry, banking on local customisation, AI muscle, and digital ad tailwinds to fuel future growth.
Campaign roundup: Week of 07 April
The latest ad films and campaigns from brands like ILine, Mentos, Aashirvaad Masalas, GITAM, and more, in our weekly roundup.
DoubleVerify invests in FirstPartyCapital
Company aims to support innovation in the global adtech ecosystem through this investment.
Meta unveils AI-driven tools for omnichannel ads
Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.
Rekha Rao launches OON, a women-only A&M services collective
Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.
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WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
India's athlete endorsements touch INR 1,224 crores in 2024: Report
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
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Digidarts expands to the Middle East
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
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Masoom Minawala steps down from Schbang MMaximise
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
A tale of two campaigns: Borrowing from the past without looking at recent history?
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
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