Digital
Madison Media pushes AI upstream in media planning by launching MbrAIn, Madison 3.0
With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.
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Arpit Garg takes over as president of Weber Shandwick India
As president for India, he will strengthen its leadership across communications and advisory services.
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Cinépolis India expands cinema advertising with It's Spotlight partnership
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
Amagi files INR 1,789-crore IPO, January debut set
INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.
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OpenAI introduces ChatGPT Health to support informed health decisions
The AI-led offering is designed to help users navigate health information with greater clarity and confidence.
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Dentsu Introduces dentsu.Connect to strengthen data and technology integration in India
With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.
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Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
Havas introduces LLM tool Ava, the ‘heart of Havas,’ at CES
Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.
X, Grok and the limits of safe harbour in India
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
WPP Open unveils AI Agent Hub to make 'agency expertise available to entire business'
Hub launches with four 'Super Agents'.
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Stagwell launches agentic operating system, The Machine
The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.
From spectacle to systems: Why 2026 may force AI to grow up
In a recent blog post, Microsoft chief executive Satya Nadella flags an AI inflection point, warning of a “model overhang” where capability outpaces deployment readiness.
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Madison Turnt executes end-to-end experiential delivery for IPL auction 2026
The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.
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Maars Communicates named strategic communications partner for Rose Audio Visuals
The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.
EBITDA targets and vowel-free branding drive Wondrlab toward IPO
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
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How Yas Island and Pickyourtrail Crafted a Breakthrough Travel Campaign with Smash the Ordinary
In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
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Wondrlab’s Hector accelerates global expansion in commerce media
It has expanded its AI-led commerce-media platform to the US and Japan as adoption rises among digital-first and enterprise brands.
ChatGPT goes desi: Aspiration, accents and AI ambition
OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.
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Beyond the hype: Why most AI projects fail and how to get it right
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
Why brands are betting big on YouTube Shorts
YouTube Shorts has stopped being an experiment and started becoming essential.
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