Digital
‘Nice little advertising business you got there. Be a shame if something happened to it’
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
The men behind Mirum India launch age-tech startup
The new venture, Meru Life, will provide seniors aged 55-70 with digital ecosystem support.
Chal Meri Luna 2.0: Nostalgia gets an electric upgrade
Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.
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Shemaroo’s blockchain bet: From passive viewers to active participants
By leveraging PWR Chain, the media company is tackling piracy, enhancing engagement, and unlocking new revenue models through blockchain-powered transparency.
Campaign roundup: Week of 24 Feb
The latest ad films and campaigns from brands like Plum BodyLovin’, Ludic, LoveChild Masaba, MasterChow , ACKO Insurance. Absolut, Oben Electric, and more, in our weekly roundup.
Moves and wins roundup: Week of 24 Feb
Our weekly roundup of the latest appointments and account wins news from Hashtag Orange, Sam & Andy, Firebolt, Zouk, PR Professionals, NP Digital India, Brand Talkeez, and many more.
Cultural nuances meet business realities: Marcus Krzastek on what's next for VaynerMedia in Asia
Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.
Amazon MX Player bets on shoppable videos and AI to disrupt India’s streaming market
The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.
PNB MetLife’s new campaign asks the question every Indian must answer
A simple question, a lifelong impact—the ad film turns future planning into an immersive, interactive experience.
Chosen targets 10% share of sunscreens segment by 2030
The dermo-cosmetic player plans to invest 8% of its revenues in digital marketing this year.
How BBDO plans to rewrite the rules of creativity with ‘Do Big Things’
With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns that drives cultural and business impact.
Women’s cricket searches by Indians rose 103% in 2024: Kantar study
The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
Is Elon Musk’s X winning back advertisers?
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
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Pocket Entertainment to invest $15 million to scale Pocket Toons
Company targets $100 million in annual recurring revenue (ARR) by 2026.
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TotalEnergies revs up nostalgia with ‘Lamba Chalega’ 2.0
By blending a catchy tune with everyday moments, its latest campaign promises reassurance—but does it truly deliver brand mileage?
When your ex gets married, Fastrack has you covered
INSIDE THE AD: Fastrack’s latest campaign ditches provocation for playful humour, proving that a sharp concept—not star power—can make an ad land.
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
ASCI partners with gaming bodies to curb illegal betting ads
A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.
Django invests in creative agency Extra
The new investment move follows a rebranding exercise that Django carried out this year.
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