Digital
GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
YouTube doubles down on AI, brand deals and creator tools
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
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AnyMind bets on AI avatars to reshape creator commerce
The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on their behalf.
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Pinterest’s India vision board spotlights Gen Z, intent discovery and festive moments
At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner, Aleph.
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WhatsApp deepens business play with ads, payments, services
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
Moves and wins: Week of 15 September
Our weekly roundup of the latest appointments and account wins from Innocean, Nangia Andersen, Ferrero, GCI Health, The Mavericks, PerformAce, Index Exchange, Donatuz, Boomerang collaborations, Communication casa, and many more.
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.
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Hakuhodo Data Labs pushes AI-led media optimisation with e-Genie upgrade
The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.
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Amazon and Netflix strike major ad partnership
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
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MiQ reshapes India leadership amid programmatic flux
Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.
EU fines Google nearly $3.5 billion for abusing adtech dominance
Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.
Criteo charts new course with AI, retail media and CTV
As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local playbook with Zepto, AI, and cross-channel bets.
Moves and wins: Week of 8 September
Our weekly roundup of the latest appointments and account wins from Dentsu X India, ASK Asset & Wealth Management Group, Segumento, Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.
Google can keep Chrome — but must share data with rivals, judge rules
The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.
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Havas brings Gate One to India as consulting market heats up
With the consulting market set to touch $16 billion by 2030, the holding company’s transformation arm bets on a nimble, outcome-led model to challenge entrenched rivals in India.
Google to face ‘modest’ EU antitrust fine over alleged anti-competitive practices: Report
EU goes soft on big tech as it is no longer expected to hand out heavy fines, and instead favour ending anti-competitive practices, according to a report.
Onam 2025: Brands blend tradition and storytelling in festive campaigns
Marking the harvest festival of Onam, brands like Eastern, AMFI, South Indian Bank, Peter England, Instamart, JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
Open web shapes festive ad strategies as costs climb
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
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India driving APAC's 15% growth trajectory in digital ads: Bain
Digital will account for 80-85% of global ad spend by 2029, India leads the charge for APAC growth.
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Marketers face new test: Many channels, little time
From WhatsApp nudges to email campaigns and push notifications, marketers are juggling multiple communication touchpoints. Yet most admit that their orchestration is fragmented at best.
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