Digital
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CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation
With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.
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X retires ‘unnecessary’ ads hashtag to help eradicate spam
Ads on X will be processed by AI.
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MS Dhoni moves to trademark 'Captain Cool' moniker
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
Campaign roundup: Week of 30 June
The latest ad films and campaigns from brands like Origem, Warner Bros., Berger Paints, Appreciate, Agoda, Grain2Grind, HDFC Life, Goibibo, 7UP, Luxor Schneider, Zoho, La Pink, Sleepfresh, L&T Finance, Airtel, IIFL Finance, Gulshan Kumar & T-Series, Anurag Basu Productions, and more, in our weekly roundup.
Moves and Wins: Week of 30 June
Our weekly roundup of the latest appointments and account wins news from Wondrlab, Alchemist, PepsiCo India, Huella Services, Digistreet, Sterlite Electric, Team Pumpkin, NeoNiche, Collective Artists Network, AdGlobal360, Glance, Wellbeing Nutrition, Realme, Actimedia PR & Digital, WeCraft Studio, Barco, Prasad Film Labs, The Advertising Club Madras, and many more.
Indian brands champion 'Pride' with vibrant colours
From film reunions to fairs to walkathons, Indian brands celebrate inclusivity with Pride campaigns in June.
The anti-algorithm movement: Authenticity as our new imperative
True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.
Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
WPP expands its partnership with Vercel
The network's teams will gain access to Vercel's AI software development kits and v0 tools to boost campaign crafting speed by using code libraries and AI.
MiQ Sigma wants to make media chaos marketable
In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and brand-safe guardrails as the new media playbook.
Campaign roundup: Week of 23 June
The latest ad films and campaigns from brands like Tata Tele Business Services (TTBS), Asian Paints, UGRO, Hint, Myntra, Mother Dairy, OPPO, Flipkart, Cashify, Bata India, OPPO India, Kotak Education Foundation, Casio, Appreciate, Dove, Shark Tank India, Wow! Momo, ibis India, Grundfos, NBA, Skechers, L&T Finance, Jockey Woman, DOMS, BLEP, Soch, Hero Cycles, Myntra, ITC India, IGP, Amazon MX Player, Royal Enfield, UNESCO, Fenesta, The Sock Street, India Gate, and more, in our weekly roundup.
Moves and Wins: Week of 23 June
Our weekly roundup of the latest appointments and account wins news from Lytus Technologies, Cheil X, AGL, UGRO, Times Talent, Findi, Assurance Intl, Monks India, Adfactors PR, Madison Media Plus, The Script Room, RVCJ, Triooh, Global Music Junction (GMJ), Salt Media, Ogilvy, Manchester United Football Club, Symphonies Life, Prayag India, and many more.
Canva plugs MagicBrief into the creative feedback loop
By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
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Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
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Reddit launches two AI advertising tools to usher in new era of community marketing
Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
Dentsu, Criteo sign a global commerce media deal
Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.
WhatsApp officially introduces ads in updates tab
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
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