Digital
Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
IAS opens office in Mumbai; its third in India
Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.
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Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
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Meta unveils AI-powered creator management tools
New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.
Bar takeovers: Clever buzz or a long-term brand play?
Pop-ups and guest shifts may pack restaurants for a night, but can they drive sustained brand loyalty and revenue? The answer lies in strategy.
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Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
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Snapchat unveils Gen Z-targeted multi-city campaign
Multimedia instant messaging app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.
OpenAI launches ChatGPT image-generator
The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.
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DV releases fresh updates to News Accelerator
Changes include modifications to keyword lists and AI optimisation for news monetisation, besides setting up a publishers coucil for feedback.
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Asian Paints brushes up its legacy with a warranty pitch
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
Locobuzz targets INR 100 crore revenue in the next 18 months
Unveils CMOVerse.ai, an AI-powered marketing intelligence tool to assist brands to obtain real-time insights from social media data.
Campaign roundup: Week of 24 March
The latest ad films and campaigns from brands like Bajaj, PayNearby, Kamiliant, Gleneagles Hospitals, UltraTech Cement, Godrej & Boyce, Su-Kam Power Systems, Porter Packers & Movers, Chandak Sarvam, Philips India, JK Foods, Big Bowl, Zomato, Citykart, Aditya Birla Sun Life, Adani Defence, Reliance Trends, Infinix India, PokerBaazi, and more, in our weekly roundup.
Moves and wins roundup: Week of 24 March
Our weekly roundup of the latest appointments and account wins news from WPP India, Ampverse Pulse, V Creations, Buzzlab, SRV Media, Madison Media, Vserve, Times Internet, PHD, Warner Music India, Delhivery, FCB Kinnect, Wit & Chai, One Life Studios, Response India, Edelman, Sekel Tech, Razorpay, Hindalco Industries, Madison Media Infinity, and many more.
US adtech CEO jailed for financial fraud after faking $1.3 million transaction
Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Scaling smarter: Reinventing commerce media strategy for lasting impact
In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying unified measurement strategies, says the Scibids and DoubleVerify country manager.
Nvidia brings AI to the desktop—what does it mean for marketers?
Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.
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Musk’s X battles India in court while advertisers continue to play hardball
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
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