Digital
The sound track to successful digital marketing campaigns
From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.
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How click-to-chat ads on Whatsapp are transforming marketing campaigns
Brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.
Logi5 launches in India, taps into location-based advertising opportunities
While its launch advances targeted advertising in India, the adtech platform’s success hinges on delivering value amid competition and regulatory challenges.
Campaign roundup: Week of 18 Nov
The latest ad films and campaigns in India from brands such as Faasos, Peter England, Pizza Hut, Hashtag Orange, Zivame, Tata Sampann, Metro Shoes, KFC, Aditya Birla Housing Finance Limited, Jaro Education, MediBuddy, ILEM Japan, Manforce Condoms, BlueStone, Wahter, Freedom oil, Harvest Gold, Hindware, Colgate and more, in our weekly roundup.
Moves and wins roundup: Week of 18 Nov
Our weekly news roundup includes the latest appointments and account wins from TBWA, Moloco, Havas Creative India, Procam International, Art-E, Crayons Advertising, RMSI, SuperYou and more.
Political tension meets platform drama
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
MediaSense buys R3 as it eyes global client opportunities in creative
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Shailesh Prakash checks out of Google News
The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.
Moves and wins roundup: Week of 11 Nov
Our weekly news roundup includes the latest appointments and account wins from Whiteland Corporation, Remidio, Enormous, ThinkROI, Grand Hyatt Mumbai, VMO, LS Digital, Dot Media, Gozoop, VUI Live, Hashtag Orange, SIPP, 88 Pictures, National Rifle Association of India (NRAI), FCB Ulka, Think Design, Spicetree, greytHR, Arré Studio, Madison Loop, and more.
Campaign roundup: Week of 11 Nov
The latest ad films and campaigns in India from brands such as Vasant Masala, Supra Pens, Hyundai Motor India Limited (HMIL), Aditya Birla Sun Life, Orchids International School, CARS24, Gritzo, The Moms Co, Nickelodeon, Stable Money, Venus Productions, Haisha Paints, Ugaoo, McCoy Mart, Godrej Locks, Go Cheese, Kiara Powar, House of Hiranandani, Nobero, Police, NoBroker, HSBC Mutual Fund, ThunderPlus, Myntra Beauty, Swiss Beauty, Eloelo, Emcure Pharmaceuticals, Nibav Home Lifts, CoinDCX, and more in our weekly news roundup.
Cracking the code of consumer psychology in India’s streaming boom
With streaming reshaping India's entertainment, grasping consumer psychology is now crucial for brand marketers, says JAGSoM marketing professor.
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South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as India Gate Basmati Rice, Choice Equity Broking, Crompton Greaves Consumer Electricals, Campus Activewear, Maruti Suzuki Dzire, Finolex Pipes, Goibibo, Dabur Honey, Sony Sports, Quess Corp, Merino Laminates, Gemini Edibles, INDmoney, Mentos, Nat Habit, Bharat Matrimony, Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
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Is generative AI eroding media's ethical core?
SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.
Alphabet posts 15% revenue increase for Q3
Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.
Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024
Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.
Controversial new Meta tool optimises campaign performance without notifying advertisers
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
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AI in ads: Boosting brands or breaking trust?
AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.
Campaign roundup: Week of 28 Oct
The latest ad films and campaigns in India from brands such as Jindal Steel, V-Marc, Dollar Industries, Ideal Insurance, METRO Shoes, Zydus Lifesciences, WhatsApp, TVS Raider, Steadfast Nutrition, Sellers Collective, Hettich, Muthoot FinCorp, and more in our weekly news roundup.
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