Digital
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How Yas Island and Pickyourtrail Crafted a Breakthrough Travel Campaign with Smash the Ordinary
In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
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Wondrlab’s Hector accelerates global expansion in commerce media
It has expanded its AI-led commerce-media platform to the US and Japan as adoption rises among digital-first and enterprise brands.
ChatGPT goes desi: Aspiration, accents and AI ambition
OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.
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Beyond the hype: Why most AI projects fail and how to get it right
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
Why brands are betting big on YouTube Shorts
YouTube Shorts has stopped being an experiment and started becoming essential.
Truecaller launches ‘The State of Trust and Attention’ report at AOY 2025
New study maps how India’s urban users engage in high-intent, trust-driven attention moments.
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Havas expands data expertise with acquisition of Unnest
Havas will merge Unnest’s engineers with CSA Data Consulting, DBi and TED Consulting, forming a 120-strong French data unit.
The quiet rise of story-driven short video in India
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Cross-screen analysis reveals major incremental reach for sports advertisers
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
Digital research habits are reshaping the path to purchase
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
YouTube's Big India Push: AI Tools Meet Education Partnerships
YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.
OpenAI launches ChatGPT 5.1; here is how it is set to benefit brands
OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.
How necessity, not hype, birthed Liqvd Asia's AI-led studio model
By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.
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52% of Indians download a new app weekly
Lumikai’s ‘Swipe Before Type’ report reveals that India’s digitally-native audience is young, data-hungry and highly willing to pay.
New eyewear ‘B by Lenskart’ brand launch - Everything you need to know about IPO-bound eyewear company's smart glasses' foray
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Why is Nazara Technologies rebranding itself and what is new?
Gaming company Nazara Technologies has launched a refreshed new brand identity.
Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement
As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.
QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
Campaign roundup: Week of 20 October
The latest ad films and campaigns from brands like Triumph, Interio by Godrej, Piramal Pharma, The Hindu, District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.
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ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.
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