Digital
Farming for change: How innovative marketing is reshaping India's agricultural landscape
From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing agricultural marketing in India.
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Google rolls out several new PMax updates following successful beta launches
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
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Spotting scams: Motilal Oswal’s takes a stand with #YehConHai
With hard-hitting films and verification channels, its campaign educates investors to fight fraud in a scam-heavy world.
VdoCipher launches ZenStream with DVR live streaming
Targeted at global broadcasters and educators, the video hosting player's ZenStream solution can support one-lakh viewers per session.
Augmented reality: Merging imagination with retail innovation
Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.
The great corporate pretence is finally over
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
CentreFruit revives iconic waggle with fresh humour
The gum brand’s latest campaign brings its iconic tagline alive with a playful story, irresistible taste, and quirky humour.
LS Digital launches AI marketing stack
The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Dileep’s redemption: Spotlight on India’s unsung coaches
Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.
The CMO’s MO: Lupin’s Sourabh Agrawal believes that creativity thrives beyond big budgets
The pharma firm’s executive vice president–sales and marketing says Gen AI levels the field, making smart deployment of innovative ideas the key to success.
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The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
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India’s brew boom: How coffee brands are winning over young consumers
Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha audiences.
Campaign roundup: Week of 20 Jan
The latest ad films and campaigns from brands like Traya, Estée Lauder, Alliance, Kotak Mahindra Bank, Havells, Navi Mumbai Police, Naukri, Nilon, POCO, Liberty, Veera, Wellspun, Maruti Suzuki, Summercool, WeddingWire India, Piramal Pharma, Schneider Electric, Kinder Creamy, Absolut, Nasher Miles, boAt, HDFC Life, Zeno, Fujifilm, TATA AIA, DIor, Niva Bupa, Knauf India, ZOFF Foods, Kalyan Jewellers, Xiaomi India, flourish, Shangri-La Eros, National Poker Series India, Myntra beauty JK Lakshmi Cement Zupee , realme ,Window Magic like and more, in our weekly roundup.
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India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary
He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.
Moves and wins roundup: Week of 20 Jan
Our weekly roundup of the latest appointments and account wins from Google, Publicis India, Value 360 Communications, Gozoop, Sideways Play, Curry Nation, Chlorosynth, FCB, Sintex, Madison Turnt, Wyndham Hotels, Third Wave Coffee, Schbang, Frido, Tata mutual fund, X, OMD India, IndiGo and many more.
From football fields to viral feats: Humaira Mahat’s influencer marketing playbook
CREATIVE SPARKS: Madison World’s influencer marketing manager shares how creativity, timing, and connection drive her success in influencer marketing campaigns.
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Samsung’s holographic show lights up London’s skyline
The company teases Galaxy Unpacked 2025 with stunning AI-powered holograms, turning the city into a futuristic spectacle of innovation.
AiVANTA, UnScript to offer AI-based video solutions to brands
The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.
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