David Kolbusz

Opinion: 2017 must see a return to genuine creativity
Opinion
Jan 16, 2017
David Kolbusz

Opinion: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands, says the author

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Dentsu India strengthens leadership for performance marketing push

5 Dentsu India strengthens leadership for performance marketing push

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

7 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession

8 Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession

Meta meltdown: How agencies are coping with social media downtime

9 Meta meltdown: How agencies are coping with social media downtime

WPP scales up investments in India amid strategic growth plans

10 WPP scales up investments in India amid strategic growth plans