Hareesh Tibrewala

Why creativity remains at an all-time premium
Advertising
May 03, 2024
Hareesh Tibrewala

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

Opinion: How brands are leveraging marketing automation
Opinion
May 07, 2019
Hareesh Tibrewala

Opinion: How brands are leveraging marketing automation

The author explains why brands must look at marketing automation with examples of those that have used it effectively

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Eknath Shinde's message to advertising, marketing and media professionals

5 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

7 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

8 Dentsu India strengthens leadership for performance marketing push

Weekend Fun: The Blue Film Festival

9 Weekend Fun: The Blue Film Festival

Varun Katyal launches Clapboard

10 Varun Katyal launches Clapboard