Kevin Chesters

From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function
Advertising
Apr 04, 2016
Kevin Chesters

From 'Open Happiness' to 'Taste the Feeling': ...

Advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall left Coke and a new, more rational strapline was unveiled. The author assesses the pros and cons.

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