Madhuri Mukherjee

Opinion: ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers
Opinion
May 18, 2020
Piyush Pranjal

Opinion: ‘Atmanirbhar’ campaigns - implications for ...

Now is the time to look inwards into our glorious history, culture, and traditions

Opinion: How to fight the brand terrorists?
Opinion
Oct 14, 2019
Piyush Pranjal

Opinion: How to fight the brand terrorists?

Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.

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