Mithila Saraf

Festive ads trade perfection for presence
Opinion
3 days ago
Mithila Saraf

Festive ads trade perfection for presence

Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading polished perfection for raw, relatable emotion.

Apple Siri settlement: A discretion jolt for advertisers
Advertising
Jan 13, 2025
Mithila Saraf

Apple Siri settlement: A discretion jolt for ...

Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.

Opinion: It's like we're all living in one big ad
Opinion
Aug 23, 2017
Mithila Saraf

Opinion: It's like we're all living in one big ad

The author lists what she believes is the world according to Instagram

Opinion: I hate you Cannes Lions International Festival of Creativity
Opinion
Jul 13, 2017
Mithila Saraf

Opinion: I hate you Cannes Lions International ...

India’s representative at the Print Young Lions shares how simplicity was her biggest lesson from Cannes Lions 2017

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes