Nishtha Asthana

CNN’s commercial head on ethical AI and brand safety
Marketing
Jan 10, 2025
Nishtha Asthana

CNN’s commercial head on ethical AI and brand safety

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Marketing
Apr 16, 2024
Nishtha Asthana

Mars Wrigley India CMO on evolving snack tastes and ...

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.

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