Prasad Shejale

Opinion: Catching up with the crumbling cookie
Opinion
Mar 06, 2021
Prasad Shejale

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

Opinion: The era of the 'mobile-first' consumer
Opinion
Mar 02, 2021
Prasad Shejale

Opinion: The era of the 'mobile-first' consumer

According to the author, screen-time, videos, social media and personalisation will prove to be game changer for marketers

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