Prasad Shejale
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Opinion
Mar 06, 2021
Opinion: Catching up with the crumbling cookie
The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem
Opinion
Mar 02, 2021
Opinion: The era of the 'mobile-first' consumer
According to the author, screen-time, videos, social media and personalisation will prove to be game changer for marketers
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