Preetie Kotur

Beyond the box: Why FMCG brands must rethink packaging
Advertising
7 hours ago
Preetie Kotur

Beyond the box: Why FMCG brands must rethink packaging

Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

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