Sumit Chaurasia

A tale of two campaigns: Borrowing from the past without looking at recent history?
Advertising
Apr 02, 2025
Sumit Chaurasia

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

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