Trevor Cairns

Why have marketers stopped putting creativity first?
Advertising
Oct 09, 2015
Trevor Cairns

Why have marketers stopped putting creativity first?

The gut is mightier than the focus group says the author, who has been on client and agency flanks

Outsider brands will trump sponsor engagement at this summer's World Cup
Advertising
May 14, 2014
Trevor Cairns

Outsider brands will trump sponsor engagement at ...

If the brand’s positioning aligns seamlessly with the values of a major sporting event, it is at a considerable advantage, says the author

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