Quality Education Partnerships

4 days ago

Mastering the ad budget mix for maximum results is easy-peasy

Curious about balancing brand and performance ad budgets for different business stages and whether to focus on broad reach or higher ad frequency for a targeted audience? Here are some practical insights to your questions.

Jun 18, 2024

From rote to experiential: Classmate integrates AR technology into old ‘brown cover notebooks’

The campaign has used a 30ft long tunnel aquarium on the Mumbai seafront to highlight a more exciting AR experience in conventional brown covers.