Kartik Aaryan and Manforce Condoms look to champion consent and choice

Manforce Condoms has rolled out a campaign ‘apne partner se puchho’ (ask your partner) featuring actor Kartik Aaryan, to highlight how one should take into consideration the preference of a partner. 

Conceptualised by Wunderman Thompson, the film brings to light the duality of Aaryan, revealing contrasting conversations. In one scenario, Aaryan confidently advises his friend on what girls desire – chocolates and flowers. However another version of Aaryan engages with his own clone, urging him to seek consent and inquire about his partner's preferences rather than assuming them. This moment of advocating for consent is exemplified when Aaryan's partner openly shares her liking for strawberries while standing at the Manforce Condoms aisle in a supermarket.

Joy Chatterjee, associate vice president -sales and marketing, Mankind consumer division, said, "We are privileged to have Kartik Aaryan as the brand ambassador for Manforce Condoms. As a superstar, he has garnered immense admiration both on-screen and off the silver screen. His messages resonate deeply with the youth, who view him as an idol. Kartik's ability to connect with and influence this demographic makes him a perfect fit to advocate for consent. At Manforce, we are acutely aware of the pressing need to elevate conversations around consent, and with Kartik's support, we are confident in our ability to reach a wider audience and drive positive change. Our upcoming campaign will continue our tradition of employing quirky and captivating marketing strategies that have previously disrupted the sensitive contraceptives category, further emphasising our commitment to promoting sexual health and consent awareness."