The appointment follows a competitive pitch.
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
Santos is currently chief brand officer at the FMCG giant
The films feature Arthur Sadoun’s AI twin and a skydiving Maurice Lévy
McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett
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