103 helpline

Leo Burnett supports women's helpline with new campaign

Leo Burnett (Mumbai) has created a new campaign for 103, a police helpline for crimes against women.The helpline which is a collaborative effort between the Mumbai Police and Akshara, a NGO working for women’s rights has been active for over two years and has helped over 2,800 women in Mumbai raise their voice against violence. The objective of Leo Burnett's campaign was simple and straightforward - to promote the helpline number. This was done by depicting women in vulnerable situations holding their phones as a weapon to protect themselves.