acxiom

Oct 21, 2024

IPG unites agencies and clients under all-in-one data platform ‘Interact’

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

Jun 28, 2024

IPG unifies Acxiom and Kinesso under one leader

EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.

Mar 29, 2018

Facebook locks out third-party data providers

Experian and Acxiom are among the numerous third-party data providers that Facebook will lock out of its ad targeting extension by winding down Partner Categories.