Robin Langford
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Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Controversial new Meta tool optimises campaign ...
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
IPG unites agencies and clients under all-in-one ...
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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‘Apple Intelligence’: Three things marketers need ...
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
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Google’s ad sales unit gets AI overhaul, sparking ...
Plans could primarily impact the ad sales division as the tech giant explores the benefits of leveraging AI for operational efficiency
Cannes Lions bid: Investment consortium approaches ...
Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023
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