Robin Langford
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Stagwell to increase adspend on news media by 22%
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
Unilever CEO: 'Spend on social will jump from 30% ...
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
WPP and Bain mull sale of Kantar Worldpanel data ...
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
AI’s ‘Sputnik moment’: What DeepSeek could mean for ...
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Controversial new Meta tool optimises campaign ...
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
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