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aMap launches real-time viewership measurement for IPL
Mar 05, 2010
Campaign India Team

aMap launches real-time viewership measurement for IPL

Audience Measurement and Analytics (aMap), the overnight audience viewership provider, has now decided to offer real-time audience measurement.The company will install 'Live Terminals' in the offices of subscribers to this new service and these will be able to see the ratings within one or two hours of the content going on air.

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