ad targeting
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Mar 20, 2025
Nearly 70% of ‘parents’ targeted by ads don’t have kids
The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.
Dec 18, 2024
Magnite launches audience activation solution
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
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