advertisers
Advertisers flock to Android as iOS privacy feature bites
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say
Facebook scandal 'puts brands in a delicate position'
It’s not the end of days by any means, but brands will have to re-think their relationship with one of the world’s biggest ad platforms, observers say.
‘To say we have to be either private or secure is ridiculous’: Gerd Leonhard, Futures Agency
Speaking at the Guardian Changing Advertising Summit in London, he said advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data
TV measurement: Advertisers cancel ROs to channels that moved to monthly data
FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation
2013 tech trends: Invisible apps, smarter phone ecosystems, facial recognition
From branding and design technology agency Frog's tech trends that will impact the way we do business in 2013, Campaign picks ones that will impact marketing.
Cannes 2012: Why President Clinton thinks advertising can build a better world
In a world where ordinary people, through group consent, have more power to effect change than ever before, advertisers as communicators and informers have a role to play in building a better world, said President Bill Clinton in his keynote speech at the 2012 Cannes Lions International Festival of Creativity.
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