advertisers
JioStar helps advertisers to balance reach with performance, optimising every rupee: Ishan Chatterjee
While IPL 2025’s scale is undeniable, JioStar’s focus is on deeper engagement, delivering richer, more immersive experiences for both viewers and advertisers, says its chief business officer.
Advertisers flock to Android as iOS privacy feature bites
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say
Facebook scandal 'puts brands in a delicate position'
It’s not the end of days by any means, but brands will have to re-think their relationship with one of the world’s biggest ad platforms, observers say.
‘To say we have to be either private or secure is ridiculous’: Gerd Leonhard, Futures Agency
Speaking at the Guardian Changing Advertising Summit in London, he said advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data
TV measurement: Advertisers cancel ROs to channels that moved to monthly data
FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation
2013 tech trends: Invisible apps, smarter phone ecosystems, facial recognition
From branding and design technology agency Frog's tech trends that will impact the way we do business in 2013, Campaign picks ones that will impact marketing.
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