advertising spend
Nov 05, 2024
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
Dec 04, 2017
More good news comes India's way: Magna Global on ad spends
Indian advertising revenue is expected to grow in excess of 12 per cent CAGR, in the next five years
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