Robert Sawatzky
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The value of language in an AI-generated marketing ...
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
Dept taps spatial tech to grow client base in ...
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
Grey global COO and international president Nirvik ...
Sarah Trombetta, currently WPP's AMEA chief client officer for P&G has been appointed APAC CEO, which includes oversight of India.
Why McCann’s global chief creative wants more work ...
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
Wavemaker chiefs vow client-centricity while ...
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue
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‘Turkeys don’t vote for Christmas’: Martin Sorrell ...
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
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