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The CMO’s MO: Sapna Desai urges brands to go digital, but not ditch the human touch
2 days ago
Little Yadav

The CMO’s MO: Sapna Desai urges brands to go digital, but not ditch the human touch

ManipalCigna Health Insurance's CMO describes how the brand is redefining insurance with strategies including AI-powered customer experiences and championing women’s health.

Engage or fade: How meaningful customer bonds outlast fierce competition
Oct 14, 2024
Nitin Seth

Engage or fade: How meaningful customer bonds outlast fierce competition

Meaningful, personalised customer engagement is key to outshining competitors and boosting brand loyalty across lifecycles, says Conversive founder and CEO.

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