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DMAi Convention 2013: ‘Right use of data can make a sales call seem like a service call’
Jun 06, 2013
Campaign India Team

DMAi Convention 2013: ‘Right use of data can make a sales call seem like a service call’

Loyalty program must be more loyal to the customer than it is to the bank: Manisha Lath Gupta, CMO, Axis Bank

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