air india

May 10, 2024

Why international airlines want a piece of Air India’s chatbot technology

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.

Feb 26, 2024

Air India celebrates Indian dance forms in new inflight safety video

Watch the film conceptualised by McCann Worldgroup here

Jul 29, 2019

India's top local brands

Local brands tend to cool off, but their story is far from over.

Nov 30, 2018

Blog: When Sotheby's auctioned Indian ad memorabilia

As two Air-India posters fetch INR 10 lakh at the Sotheby’s India auction, their creator Nargis Wadia celebrates in the audience

Nov 14, 2017

Blog: Indigo to Indigoon! 6E is not sexy

The author explains how the ‘Stray Bullet’ hit Indigo and besmirched its reputation