akali

Prescription for success: How marketing is revolutionising India's healthcare industry
Aug 26, 2024
Campaign India Team

Prescription for success: How marketing is revolutionising India's healthcare industry

Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.

Cannes Lions 2018: Akali brothers, Pooran Isarsingh deliver a master class on 'life-changing' creativity
Jun 19, 2018
Raahil Chopra

Cannes Lions 2018: Akali brothers, Pooran Isarsingh deliver a master class on 'life-changing' creativity

The trio were on the Health Inspiration stage on day two of the festival

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

2 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Dentsu India strengthens leadership for performance marketing push

5 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

6 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Meta meltdown: How agencies are coping with social media downtime

8 Meta meltdown: How agencies are coping with social media downtime

WPP scales up investments in India amid strategic growth plans

9 WPP scales up investments in India amid strategic growth plans

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

10 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign