alka

Why Gen Z prefers influencers over A-list celebs
Jun 04, 2024
Little Yadav

Why Gen Z prefers influencers over A-list celebs

Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Logi5 launches in India, taps into location-based advertising opportunities

5 Logi5 launches in India, taps into location-based advertising opportunities

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

7 Kotak Mahindra Bank seeks digital creative agency

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

8 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Varun Katyal launches Clapboard

9 Varun Katyal launches Clapboard

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption