ambush marketing

Brand banter or brand blunder? The fine line in cola wars
Mar 24, 2025
Vinita Bhatia

Brand banter or brand blunder? The fine line in cola wars

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.

MMGB: Nivea Germany's airport 'Stress Test'
Feb 25, 2013
Shephali Bhatt

MMGB: Nivea Germany's airport 'Stress Test'

Pulls a prank on passengers for its Stress Protect Deos

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