amul

Sep 27, 2024

Meme mechanics for marketing mastery

As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's International Management Institute.

May 16, 2024

Asia-Pacific Power List 2024: Jayen Mehta, Amul

Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.

Aug 08, 2022

Moving from ‘make in India’ to ‘make in my district’: RS Sodhi

In this series, Campaign India speaks with Indian brands that set up operations in the country pre-independence and continue to dominate their space

Apr 19, 2021

At Amul, we don’t check if our advertising is working or not: RS Sodhi

GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise

Apr 07, 2021

Dairy has potential since most regions around India are milk deficient: RS Sodhi

The MD of GCMMF (Amul) put forward India’s export potential for dairy and processed food in a session organised by FICCI

Dec 31, 2020

Blog: The year advertising and marketing made it to dining table conversations

TRP scams, Amul’s advertising during re-runs on shows on Doordarshan, boycotts of brands due to hurt sentiments, and a campaign featuring celebs from the 90s – advertising, media and marketing sure made it to mainstream conversations in 2020