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WFA: APAC media inflation at 4.6%, Japan stable ...
While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.
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Apple keeps crown as world’s top brand, even as ...
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
Are brands safe next to politics? Stagwell’s APAC ...
Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.
Duolingo rolls out its new ad platform
The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.
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Gen X: The bridge generation will drive $5.7 ...
Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.
OpenAI launches new ChatGPT campaign inspired by ...
The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.
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