Staff Reporters

2 days ago

Marriott Bonvoy makes loyalty feel intuitive in new ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

Dec 26, 2025

2025 Rewind: A year in meme marketing, Asia edition

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.

Dec 15, 2025

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

Dec 12, 2025

Spikes Asia unveils 2026 jury lineup

11 Indians are on the list, including 2 jury presidents

Dec 12, 2025

Pinterest predicts the biggest Gen Z trends of 2026

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.

Dec 09, 2025

‘You had the entire rainbow’: Pantone’s ‘Cloud ...

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

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