anaswar rajagopal

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing
Oct 29, 2024
Vinita Bhatia

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?

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