anisha motwani
Campaign@8: What's your Oxygen? Part 1 of 6
Here's the first instalment of what adlanders believe is their oxygen and the belief that has helped them get to where they are:
Live Issue: Have instant noodles taken a hit with Maggi?
There is agreement on the category being affected, but how will brands address the situation?
Max Life Insurance continues with the theme of alter ego for its online term plan
Watch the film conceptualised by O&M here
Gender sensitivity in ads: 2014 a turning point?
More ads than ever seemed to espouse women’s empowerment and equality. But has the industry turned the page?
Are brands’ social channels safe with youth?
Is a young crop managing social media to blame for some of the blunders we're seeing? Umaire Effendi asks
Double Standards: Are brands doing enough to target the ‘baby boomer’ TG?
We ask Madhukar Sabnavis and Anisha Motwani if the segment is under-leveraged
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