Umaire Effendi
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That Din-e-Ilahi spirit
There’s no better time than the festive season to create positions of strength for brands and build on them, go beyond one’s borders, do good, or even make compelling offers. Umaire Effendi finds out what drives festive advertising
Advertising Club's Media Review 2015: 'We have the ...
Meenakshi Menon, Pradeep Dwivedi, Punitha Arumugam and Shashi Sinha addressed the audience
Double Standards: Is long-format video leading to ...
Abhijit Avasthi, founder, Sideways and KV Sridhar, CCO, SapientNitro discuss the role and repercussions of longer videos
All About: Mobile-only e-Com
Mobile may be king, but desktop is still relevant, we find out
Double Standards: How will ‘display free’ platforms ...
It was declared at launch that Internet.org will not carry display ads. How will such platforms impact ads? Umaire Effendi asks
Should ad value equivalent be the measure of PR's ...
A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’
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