ariel
Apr 15, 2024
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Jun 24, 2022
Cannes Lions 2022: Creativity is the return gift of empathy – Josy Paul
The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
Apr 08, 2022
Ariel's open letter to advertisers, media partners and content creators
The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation
Feb 13, 2022
Ariel asks men to regard women as coequals and #ShareTheLoad
Watch the film conceptualised by BBDO here
Mar 15, 2020
Wake up and #ShareTheLaundry, says Ariel in #ShareTheLoad 4.0
Watch the film conceptualised by BBDO India here
Nov 29, 2019
Opinion: Marketing effectiveness – the holy grail
The author looks to decode effectiveness
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