aroi
Association of Radio Operators for India organises 'Vision - 2010'
The Association of Radio Operators for India (AROI) had recently organised 'Vision - 2010'. The event commemorated Broadcaster’s Day – the day when Mahatma Gandhi gave his first radio address to the nation on November 12, 1947.Commenting on the initiative, Apurva Purohit (pictured), President, AROI, said, “The Indian FM industry has come a long-way in the short life-span of over 8 years. The Industry has faced multiple challenges and crisis but has managed to create a large space for itself amongst mass audiences and listeners.”
AROI launches 'radio evangelist' campaign
The Association of Radio Operators for India (AROI) has launched a 'radio evangelist' campaign to highlight radio's effectiveness, especially for delivering localized messaging.The campaign has been conceptualized by MPG and designed by Euro RSCG. It is currently a print campaign and will soon be adapted to radio. The campaign draws comparison between print and radio and emphasizes that radio is gaining popularity, and is taking over print media. The campaign targets advertisers and media planners.
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