artificial intelligence
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Programmatic advertising’s power trio: AI, analytics, and privacy protection
With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact campaigns in 2025, says Mashrise's co-founder.
AI in design: A partner, not a replacement
AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a replacement, notes Bombay Design Centre's associate director.
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AI meets authenticity: The future formula for brand success
As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.
Farewell to 2024; A glimpse into 2025
Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends likely to shape 2025.
Cadbury 5 Star gives the AI revolution a humorous pushback
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
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Jaguar defends rebrand amid ‘vile hatred’ online
Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
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