arun mehra
Jabong.com invites 'shopaholics' to extend campaign
Talenthouse India will help the e-commerce player crowdsource the online leg
Axe Deodorant ties up with Talenthouse for crowdsourcing initiative
The creative hunt is titled ‘Capture the Axe Effect’
Z3 and Talenthouse target adland for new crowdsourcing initiative
A conversation with Z3’s Karan Shetty, Talenthouse’s Arun Mehra and Draftfcb Ulka’s Haresh Moorjani about the creative challenge
Sanjay Vasudeva to head national ad sales for Zapak
Zapak Digital Entertainment has appointed of Sanjay Vasudeva to head its national ad sales. Prior to this, Vasudeva was with Times Internet for five years as associate vice president – digital sales. He has a total experience of 20 years with 13 years dedicated to the media and digital space. Prior to Times Internet Limited he was with Navbharat, ABP, GE, Apollo Tyres and Parle. Vasudeva will overlook the revenue generation function for Zapak and will be responsible for the profits at the national level.
Zapak creates gaming site for Channel [V]'s new show
Channel [V] has tied up with Zapak.com for its new show, 'Bingo [V] Full On!!' Zapak has created a gaming site www.vfullon.zapak.com based on the show.The site includes games, contests, show's videos, tasks, bloopers, downloads etc. Gamers can also win Channel [V] merchandise. The users can also send in their stunt videos and get them flashed in 'Bingo [V] Book of Hatke Jhatke Records'.
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